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2월 2014

Links to Random but Worthwhile Tools and Booklets

2014년 2월 28일 금요일 Category : 0

Linux From Scratch Guidebook
Pre-compiled Windows, Max, or Linux OS is great. They provide everything everybody needs to start their own digital life. But since they are made for everybody, they contain so many unnecessary packages and drivers, slowing down your computer. That's why a custom-compiled Linux is great. You get to choose your own drivers and softwares, effectively reducing system load and required space for the OS. This guidebook, is a very good start for everybody who is interested in building their own Linux OS.

Kali Linux, The most advanced penetration testing distribution, Ever
Pre-compiled Linux OS, made for web-penetration. Originally developed as 'BackTrack' the developers took a step further and turned it into a must-have-OS for many hackers and web-server testers. It contains over 300 penetration testing programs, supports multiple languages, and is free and always will be. Like any Linux OS, you can also choose to compile your own ISO image, or download the pre-compiled one. A very good start for anybody interested in Linux and web-security.

T-Mobile Super Bowl Ad of 2014

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T-Mobile's Super Bowl Ad


Companies invest around $4 Million dollars for a 30 second sport on the Super Bowl. Roughly calculated, that is 130,000 dollars per second. This outrageous amount of money makes it clear why an ad for the Super Bowl must be eye-catching, creative, and appealing if they want to avoid ending up wasting astronomical figure of money. This year, T-mobile's #nocontract ad made a funny and concrete impact. It projected an idea; "Life is more rewarding without a contract". It successively emphasized how great T-mobile's policy is, and it was interesting and entertaining as well.

The ad featured Tim Tebow delivering babies, rescuing puppies, taking selfies with a Bigfoot, and performing stunts: all the thing people never expect a no contract NFL player to do. The ad projected Tim Tebow as a happy individual enjoying life without a contract. Tim Tebow was released this year in August, when NFL teams performed a mojor player release. Although there had been many critics regarding Tebow's sports career with distaste, he looked good and solid on screen.

The target audience the carrier company aims for are those who are tied to mobile phone contracts. They accurately describe how contracts can be painstaking, and how being freed opens up more possibilities. The ethos is perfect. A#nocontract ad featuring an NFL player without a contract is ingenious. Especially when the player was one who gathered humongous attention from the media and football fans due to his unique play style.

Statistically, the ad did its job. Tebow increased the T-mobile carrier subscribers, damaging other carrier companies, especially AT&T, bringing down their subscribers by 14%. Tebow successfully managed to show off the merits of T-mobile's super aggressive policy. THey are buying people out of their original contracts so that they would switch to their carrier and enjoy a "no contract" life. The ad producers of T-mobile made an exceptional ad with excellent casting and humor.

There were two major factors and one minor factor that made this ad successful. The minor one, was the fact that T-mobile hired a #nocontract NFL player to the biggest football event in the US. Many famous Twitter accounts tweeted and pointed out the fact, proving the ad team's genius.

Major factors that made this ad great, was the use of celebrity in the ad. Featuring celebrities can bring several effects; awareness of the product, credibility to a product, reputation of the company, brand recall for a product, and sales increase. For this ad, awareness of the product and credibility to a product made a huge impact. Using a football player in the ad aroused NFL fans all gathered to watch the big, national football event. Tebow shared T-mobile's merit, increasing credibility of the ad. Another cause that lead to T-mobile's success, was the use of SNS. With Twitter, T-mobile and Tim Tebow each uploaded snippets of the ad before and during the show, generating a buzz around the internet and the stadium, heightening excitement and expectation. They also held and open Q&A session on Tebow's account, grasping on tothe attention they were getting. It was a clever move, accounting the SNS trend the globe is experiencing.

Overall, I was happy that the ad wasn't a topic-less one with no main argument or confusing structure. It was simple, plain, yet effective. With the social media power and celebrity power combined, it easily became one of the best Super Bowl ads of 2014.

Silenthyuk EP

2014년 2월 27일 목요일 Category : 0

Metafiction Base

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     Maybe it was because he wore mismatching shoes. He walked funny as if he was struggling against something invisible. He had a peculiar way of viewing the world. He said that "Life is unfair, everybody knows that. You have to play it like a poker game. You must learn to stack the cards and to fold the cards too."
     He mumbled those words endlessly and aimlessly wandered the dirty streets. He's eyes were blank yet powerful, staring at something I could not yet see at the moment.
     I never speculated that this moment would ever affect my life again. As I was walking down the street, wandering about the gibberish more than words, I found the same man in better condition, not drunken. Yes, he was singing hope thinking about his lover. As soon as I heard him singing, my heart started to fill with all the good images. He seemed to have a strong and powerful reason to live. He kept repeating the term 'every' everything about the woman.
     About the woman, the woman, She was the single most annoying figure in his life. She was the one who dogmatized him with all those romantic but totally radical Marxist ideologies. 'Shit,' He murmured through his calloused lips. He didn't want this. He didn't want to live in others' ideologies.
     He knew it was all over. Nothing could make him happy anymore. Not even the most unique and well-developed ideologies. He went to the swimming pool, threw himself ito the two meters deep water. Long before anyone discovered him, he drowned.
     He dreamed. Maybe it was the periphery of his sustainable life. 'I want to hug with Amanda Seyfried'
     Surprising thing is that he survived Almighty gave him 3 more days to stay on the earth. His mission to achieve in 3 days is to hug with Amanda Seyfried. However, he lost his eyesight when he drowned. To hug Amanda, he started to hug everything, and everyone he could touch.
     That was when he met a beautiful boy named Charle. Charle was a very charlegistic boy. When he touched or hugged Charle, there was a beautiful sound ringing all over the world. What's more, when he put his hand on Charle's body softly, snap was just perfect. The problem was that he was addicted to touching Charle so that he forgot to hug Samanda, which means he could not solve the problem.

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